EA’s BE THE ONE event returned to London’s iconic Trafalgar Square as part of this year’s London Games Festival. Between October 30th and November 1, the British public was able to play the latest EA games, get their hands on a host of yet-to-be-released titles, and compete for the chance to challenge a host of celebrities live on stage in front of thousands – all for free.

BE THE ONE debuted at last year’s London Games Festival 2007 and was attended by approx 30,000. The show was headlined by artists including The Hoosiers, Kelly Rowland and Ash.

The gaming continues in a shopping mall near you..

For gamers that missed the action at BE THE ONE in Trafalgar Square, EA’s Christmas tour is about to hit the road. Visiting major cities and shopping malls across the country, EA will give gamers the opportunity to get their hands on many of the latest EA games. FIFA 09 fans will also be able to take part in qualifiers for the FIFA Interactive World Cup.

From Friday 28th November until Sunday 21st December, EA will showcase a stunning Christmans line up of games at the following major shopping malls:

• Arndale, Macnchester
• Lakeside, Thurrock
• Westfield, London
• Bullring, Birmingham
• Meadowhall, Sheffield
• Metro Centre, Newcastle

This year’s BE THE ONE 2008 was bigger in every way. The event saw the number of people attending more than double to close to 70,000 during the course of the multi-day event.

EA’s “BattleDome” was the largest freestanding structure to have ever been built in Trafalgar Square – measuring in at 40m x 20m x 12m.

The Battledome and surrounding tents contained more than 150 gaming machines including handheld and next-gen consoles and high-performance Dell XPS gaming PCs all providing the public with the opportunity to play 25 titles from EA and EA Partners:

FIFA 09; TIGER WOODS PGA TOUR 09; NBA LIVE 09; MADDEN NFL 09; EA SPORTS CELEBRITY SPORTS SHOWDOWN; SKATE IT; ROCK BAND; ROCK BAND 2; MIRROR’S EDGE; NEED FOR SPEED:UNDERCOVER; COMMAND & CONQUER:RED ALERT 3; HARRY POTTER AND THE ORDER OF THE PHOENIX; HARRY POTTER AND THE HALF BLOOD PRINCE; THE SIMPSONS GAME; ZUBO; LITTLEST PET SHOP; FAMILY GAME NIGHT; MONOPOLY; BOOM BLOX; BOOGIE SUPERSTAR; MYSIMS KINGDOM; SIMS 2; SPORE; SIMS 2 APARTMENT PETS; WARHAMMER ONLINE: AGE OF RECKONING.

Fourteen international and UK music acts performed on the BE THE ONE stages during the event – Kelly Rowland, The Saturdays, Sam Beeton, Natasha Bedingfield, McFly, Airbourne, The Automatic, My Federation, Hot Leg, blackcowboy, Sway, Zarif, Lyracis and The Young Punx. On-stage gaming challenges featured celebrities such as free-running wizard Sebastien Foucan and property expert Sarah Beeny. Gemma Atkinson also appeared at the official UK launch of Command & Conquer: Red Alert 3, a live web-streamed two-hour celebration of the game for more than 400 fans and VIP guests.

Eight presenters invited celebrity challengers and members of the public for contests on the main stage on a vast number of the latest EA games. Presenters included Dave Berry, Reggie Yates, JK & Joel, Laura Marks, Carole Machin, Sarah-Jane Crawford and Zoe Hardman.

This year’s BE THE ONE event attracted brand partners BE BROADBAND, COKE ZERO & DELL as well as HMV as retail partner.

Image courtesy of Electronic Arts

EA SPORTS Active Coming in Spring 2009; First in New Line of Fitness Products

GUILDFORD, UK. – November 13, 2008 – Do you find there are too few hours in the day to run a household, hold down a job and fit in a workout? Or, are you just getting bored of the same old fitness routine? EA SPORTS™, a label of Electronic Arts Inc. (NASDAQ: ERTS), today announced the development of EA SPORTS™ Active, an innovative new customizable and personalized fitness product that will get you motivated to move in the comfort of your home. EA SPORTS Active will launch exclusively for the Wii™ worldwide next spring.

Developed in collaboration with fitness experts, including Bob Greene – renowned exercise physiologist, author and Oprah’s personal trainer – EA SPORTS Active is perfect for the whole family, though designed specifically for women seeking a simple, fun and cost-effective way to achieve a healthy lifestyle. The product will be the first in a new line of EA SPORTS fitness and sports performance products in development to improve the well-being of people of all ages.

“EA SPORTS Active and our entrance into the fitness space is an exciting and groundbreaking milestone for EA SPORTS,” said Peter Moore, president, EA SPORTS. “As we continue to expand our brand, we have a real opportunity to redefine the home fitness experience with a more Western cardiovascular approach and exercises that will appeal to a diverse audience, getting people off the couch and into shape while interacting with our products in a way never before possible. EA SPORTS Active costs less than a gym membership, it provides a variety of exercises unlike a one dimensional in-home fitness contraption, and it delivers an interactive experience that you don’t get from a DVD – this is a true fitness revolution and a space in which we intend to be leaders.”

EA SPORTS Active features a wide variety of interactive activities combined into a circuit that target both the upper and lower body as well as cardio, and supports two players to allow family or friends to get fit together. EA SPORTS Active provides a new level of motivation with on-screen, real-time feedback on your workout such as calories burned, while also allowing you to adjust intensity levels. EA SPORTS Active will include two specially-designed leg straps that hold the Wii’s Nunchuk controller to track lower body movements, as well as a resistance band to support a number of upper body strength training exercises.

“One of the most frequent questions I am asked is how to get fit at home – especially from busy mums. EA SPORTS Active provides a fun and effective workout that targets your upper body, lower body, and gets your heart pumping in just 20 minutes a day,” said Greene. “It’s a great way to get moving when you can’t get outside or you only have a short amount of time at home. In addition, I like the variety of exercises that it provides – one of the many reasons it has earned the Best Life seal of approval.”

EA SPORTS Active features a “30 Day Challenge,” a fitness road map for players to reach their fitness goals with the guidance of a virtual trainer. The Challenge provides a new, 20-minute workout every time a player exercises, including clear instruction, feedback on technique and positive encouragement throughout the workout. Each circuit will feel different and increase in intensity as fitness levels improve to help you work up a sweat and work toward your fitness goals. Users can also create their own custom workouts that vary in activity, duration and intensity, and the Wii Balance Board will add functionality to many exercises.

Equip Yourself with All New Weapons and Suits to Survive the Horror

Guildford, UK – November 10, 2008 – Electronic Arts Inc. (NASDAQ: ERTS) announced today that the critically acclaimed Dead Space™ will be releasing premium upgrade packs* to provide the game hero, Isaac Clarke, an everyday systems engineer, with the ultimate Necromorph-dismembering equipment in his fight for survival aboard the space-traveling USG Ishimura. Players can experience the glory of strategic dismemberment November 13 on Xbox LIVE® Marketplace worldwide and the PLAYSTATION®Store** in Europe. These premium upgrade packs will be available on the PLAYSTATION Store worldwide November 20.

Winner of over 23 critic awards and boasting a score of 89 on Metacritic.com, Dead Space delivers the ultimate in psychological thrills and gruesome action. It is a bold and often-bloody sci-fi survival horror game set 500 years in the future. The innovative combat in the game calls for intense gore and character dismemberment that can be experienced even further with these premium upgrade packs.

The complete list of upgrade packs include:
• Astronaut Pack: Download the Astronaut Suit and Weapon Skin Pack, featuring an amazing Astronaut Suit and new skins for the Plasma Cutter, Pulse Rifle, and Ripper!
• 240 MS points

• Big Gun Pack: Download the Steam Punk Force Gun, the ultimate in Necromorph-killing destruction.
• 80 MS points

• Heavy Damage Pack: Download the Heavy Damage Weapon pack featuring a cool new look and massive firepower for the Plasma Cutter, Contact Beam, Pulse Rifle, and Ripper.
• 240 MS points

• Hot Rod Pack: Download the Hot Rod Weapon Skin Pack, featuring awesome flame graphics for the Flamethrower and Pulse Rifle.
• 80 MS points

• Military Pack: Download the Military Weapon Pack for a new look and enhanced power for all 7 Dead Space weapons.
• 320 MS points

• Pedestrian Pack: Download the Pedestrian Weapon Skin Pack, featuring a fresh new look for the Contact Beam, Plasma Cutter, and Ripper.
• 120 MS points

• Scorpion Pack: Download the Scorpion Pack featuring an upgraded Level 5 Suit and powered up Plasma Cutter, Line Gun, and Force Gun, all decorated in an awesome red Scorpion Skin.
• 320 MS points

• Scorpion Weapon Pack: Download the Scorpion Weapon Pack featuring a faster death-dealing Plasma Cutter, Line Gun, and Force Gun in awesome red skins.
• 180 MS points

• Speed Kills Pack: Download the Speed Kills Weapon Pack! Includes faster-firing Force Gun, Line Gun, and Plasma Cutter.
• 180 MS points

• Tank Pack: Download the Tank Pack featuring an upgraded Level 5 Suit and powered up Flamethrower, Force Gun, and Line Gun, all covered in Unitology script.
• 320 MS points

PLAYSTATION®3 Exclusive Packs:

• Obsidian Weapon Skin Pack: Download the exclusive Obsidian Weapon Skin Pack now, available only for the PLAYSTATION®3 computer entertainment system. Includes weapon skins in jet-black PLAYSTATION 3 colors for the Line Gun, Plasma Cutter, and Pulse Rifle.

• Obsidian Pack: Download the exclusive Obsidian Suit and Weapon Skin Pack now, available only for the PLAYSTATION®3! Includes an upgraded Level 5 suit, and weapon skins for the Line Gun, Plasma Cutter, and Pulse Rifle, all in jet-black PLAYSTATION®3 colors.

Xbox 360®-Exclusive Packs:

• Elite Weapon Skin Pack: Download the exclusive Elite Weapon Skin Pack now, available only for the Xbox 360® video game and entertainment system! Includes weapon skins in Xbox 360 colors for the Line Gun, Plasma Cutter, and Pulse Rifle.
• 120 MS points

• Elite Pack: Download the exclusive Elite Suit and Weapon Skin Pack now, available only for the Xbox 360! Includes an upgraded Level 5 suit, and weapon skins for the Line Gun, Plasma Cutter, and Pulse Rifle in Xbox 360 colors.
• 240 MS points

Developed at EA Redwood Shores, Dead Space is rated M for Mature with descriptors of Blood and Gore, Intense Violence and Strong Language by the ESRB and 18+ for PEGI. Dead Space is now available for MSRP £49.99 on the Xbox 360® video game and entertainment system and PLAYSTATION®3 computer entertainment system and MSRP £34.99 for the PC. For more information about the game, go to the website at http://www.deadspacegame.com or http://info.ea.com.

* Requires Dead Space for the Xbox 360 or PLAYSTATION 3 to play.

** INTERNET CONNECTION required. Xbox LIVE gold or silver membership OR PLAYSTATION®Network account required.

London to Host Need for Speed Live 2009 International Race Event

GUILDFORD, UK – November 5, 2008 – Today at the SEMA show in Las Vegas, Electronic Arts Inc. (NASDAQ:ERTS) announced Need for Speed™ Live, a unique festival and competition that celebrates car culture. This first-time event will be open to the public and will be hosted next summer at the world famous Brands Hatch Circuit* located near London, England. The weekend-long experience will be a showcase of entertainment, videogames, music, car shows and displays designed to appeal to fans of racing games, proud owners of hot vehicles, fans of exotic cars and motorsports enthusiasts.

Need for Speed Live will invite some of the world’s top drifters and time attack cars from across Europe, North America and Japan to gather in one location to compete in a battle of the continents. Need for Speed Live will also include demonstrations by some of the world’s most famous race and exotic cars in a manufacturer time attack exhibition.

“For over 14 years, Need for Speed has been at the forefront of automotive culture and this Live race event brings the spirit of Need for Speed games to life with all of the energy, adrenaline and sexiness that the franchise represents,” said Rod Chong, Creative Director for Need for Speed Live. “Need for Speed Live will definitely push each driver and their cars to the limit as they contend with dramatic elevation changes and harrowing fourth-gear 100 mph drifts.”

For more information on Need for Speed Live, please visit www.needforspeedlive.com.

Developed in Ingelheim, Germany, BattleForge is an epic real-time strategy (RTS) fantasy game that combines the elegance of RTS gameplay with the collectability of trading cards in an online environment where friends can play together. BattleForge pioneers strategy gaming with its online multiplayer design and robust community. Players can get in the game by purchasing the title at retail in early 2009 and then take their game online to play with the larger Battleforge community.

”After three years in development, we are very excited to open the game to a mass audience and see how people play. It’s going to be a great process watching players experience the revolutionary concept of creating their own armies and teaming up on a massive scale in RTS,” said Volker Wertich, Creative Director.

In BattleForge, players use virtual trading cards to build the perfect army and lay waste to their foes. The cards are the tools of war each representing a unit, building or spell that is conjured directly onto the RTS battlefield. They enable you to customise and combine factions, and play with a unique army of your own design. With no base building and production queues BattleForge players are instantly immersed into fast-paced RTS action.

BattleForge features single-player and cooperative scenarios as well as player vs. player ranked duels. Co-op battles are played in teams of two or four, or players can hurl themselves into epic 12 player battles for the greatest rewards. Players must work cooperatively to fulfill the mission and be victorious.

Featuring action-packed co-op and PvP, the ability to build your own army, and robust community features like auction hall, direct trade and in-game mail, BattleForge offers unique RTS gameplay that is easy to learn, but hard to master.

Developed at Phenomic, BattleForge will ship in Early 2009 for the PC. This product is not yet rated by PEGI or ESRB. For more information about the BattleForge open beta, visit www.BattleForge.com.

Guildford, UK - October 24, 2008 – Electronic Arts (NASDAQ: ERTS) announced today that Dead Space™, the award-winning new action-packed, survival horror game from EA hits shelves today at British retail and reminds parents of the game’s 18 rating. The game will be available for the Xbox 360® video game and entertainment system, PLAYSTATION®3 computer entertainment system and PC.

“Dead Space is a bold and often bloody gaming experience filled with tension and terror - this one isn’t for kids,” said Keith Ramsdale, Vice President and General Manager of EA UK, Ireland and Nordics. “We recognize the need to help British parents better understand the age rating system for video games, and 18 means a game is not appropriate for minors. But for adult gamers who crave gruesome action in a survival horror fiction, Dead Space promises to be a big hit!”

Dead Space is a science fiction survival horror game set in the far future that sees the main character, Isaac Clarke, battle against a malevolent alien presence. The 18 rating advises consumers of the presence of adult content in the game.

Age-ratings for video games range from 3+, 7+, 12+, 16+ to 18, all clearly indicated on-pack to give players an easy to understand visual coding that assesses content appropriateness for a given age group.

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Redwood City, Calif. – October 16, 2008 – Electronic Arts Inc. (NASDAQ: ERTS) today announced the opening of a new studio, Pogo Austin, which features a dynamite tight-knit ensemble of passionate game developers who have come together to build exciting new games as part of the Pogo.com team. The Pogo Austin team will be joining EA’s Bioware studio in Austin.

The new studio will focus on creating family-friendly titles based on Hasbro properties. The initial team of 12 features a strong foundation of Austin natives who boast more than 108 years of collective game experience and have shipped titles at companies such as LucasArts, Aspyr Media, Acclaim, Amaze Entertainment, Human Code, Origin Systems and Family Time Interactive.

The first title to be released from Pogo Austin is PICTUREKA! MUSEUM MAYHEM. This quirky seek and find game is based on the Hasbro game PICTUREKA! which debuted in 2007 and launched globally in 2008. In the digital version, a player becomes the new curator for a museum and investigates some odd things that are afoot. Someone has been breaking in and re-arranging the exhibits. The frantic director needs the player to restore items to their proper location and catch the person responsible. The game is set to launch online in November at Pogo.com for $19.95 (US) and £11.95 (UK); it will be available at retail in early winter.

“We are thrilled to open a studio in Austin as there is such an enthusiastic and knowledgeable game development community,” said Andrew Pedersen, Pogo General Manager. “It’s great to be a part of that spirit and I feel privileged to be working with a team full of game makers who bring such tremendous talent and experience to the Pogo team.”

“PICTUREKA! MUSEUM MAYHEM has incredibly broad appeal. The game is fun for the entire family, whether you’re six or 106. It brings everyone together and puts kids and adults on equal ground for laugh out-loud moments. We wanted to create an online PICTUREKA! experience that would be equally outrageous for players of all ages,” said Sean Clark, Pogo Austin Studio Director. “Many members of the Austin team have families and it’s exciting to be able to make a game that they can play and share with their children.”

Pogo Austin is the newest addition to the Pogo studio family. There are also studio locations in Redwood City, CA and Shanghai, China. Pogo studios are actively recruiting for: Feature Engineers, Game Engineers and a QA Lead. For any inquiries please visit http://jobs.ea.com.

Guildford, UK – October 13, 2008 – With more than 30 million player creations invading the Internet since the launch of Spore™, fans have let their imaginations run wild and soon players will be able to take their creativity and gameplay to even greater heights! Electronic Arts Inc. (NASDAQ: ERTS) today announced the development of a Space stage expansion pack and Spore Creepy & Cute Parts Pack — add-ons that will grow and evolve the critically-acclaimed video game, Spore.

“Spore is an incredibly personal and customizable experience,” said Lucy Bradshaw, general manager of Maxis studio. “Many of our fans have asked us for even more tools to build with, while others are looking to extend their gameplay. As soon as we wrapped up Spore, we turned our focus to creating additional content that caters to fans’ individual tastes. With the cosmos as our backdrop, we can take Spore in almost infinite directions, constantly changing and evolving the experience.”

Gamers will experience deeper Space stage gameplay with an expansion pack scheduled for release in spring 2009. For the first time, players’ space faring creatures will be able to beam down from their spaceships to explore new planets and earn rewards for completing challenging missions. A new Adventure Creator will allow players to build and share online their own custom missions, providing almost endless gameplay possibilities.

The Spore Creepy & Cute Parts Pack, available worldwide as soon as November 18, 2008, provides more than 100 new creature-building components themed in two distinct styles—charming, cartoon-esque creatures and scary, monster-like creatures. Including body parts, paint options, animations, backgrounds and more, Spore Creepy & Cute Parts Pack allows users of Spore or the retail version of the Spore Creature Creator to give their creatures distinct personalities like never before!

About Spore
Spore, available for PC and Mac®, gives players their own personal universe in a box. Create and evolve life, establish tribes, build civilizations, sculpt entire worlds and explore a universe filled with creations made by other gamers. Spore gives players a wealth of creative tools to customise nearly every aspect of their universe: creatures, vehicles, buildings, and even spaceships. Spore Creatures, available on Nintendo DS™, takes players on a quest to save their species and the entire Galaxy. Meet, befriend or fight other creatures in a number of unique Touch Screen-based activities.

To download a free trial of the Spore Creature Creator, please visit www.spore.com. For screen shots or more information about Spore, please visit our press web site at www.electronicarts.co.uk/press

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About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world’s leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS Freestyle TM and POGOTM. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA’s homepage and online game site is www.electronicarts.co.uk. More information about EA’s products and full text of press releases can be found on the Internet at www.electronicarts.co.uk/press

EA, EA SPORTS, EA SPORTS Freestyle, POGO, Maxis, SPORE and Sporepedia are trademarks or registered trademarks of Electronic Arts Inc. in the U.S and/or other countries. Nintendo DS is a trademark of Nintendo. Mac and iPhone are trademarks of Apple Computer, Inc., registered in the U.S. and other countries. All other trademarks are the property of their respective owners.

Guildford, UK – October 8, 2008 – Black Box, a studio of Electronic Arts Inc. (NASDAQ:ERTS) today unveiled the online modes in Need for Speed™ Undercover, including the all-new multiplayer mode, Cops and Robbers. This visceral team-based mode pits two teams of four players against each other in the ultimate battle-royale.

Robbers must pick up the package and take it to the drop-off point while the cops attempt to prevent the delivery. Each game consists of two rounds giving the players the chance to play as cops and robbers. Up to eight players will also be able to prove their driving prowess in sprint and circuit multiplayer race modes.*

“High-intensity police chases are a signature component of Undercover and this extends to the multiplayer experience as well,” said Bill Harrison, Executive Producer at Black Box. “The cops and robbers mode will thrust players into adrenaline-pumping battles as they utilize the Heroic Driving Engine to deliver or prevent the delivery of the package to the safe house.”

Need for Speed Undercover also features a diverse soundtrack of over 30 songs from artists like The Prodigy, Tricky and Justice. To hear samplings of each song please visit www.ea.com/eatrax/.

Need for Speed Undercover has players racing through speedways, dodging cops and chasing rivals as they go deep undercover to take down an International crime syndicate. The new game heralds the return of high-intensity police chases and introduces the all-new ‘Heroic Driving Engine’ — a unique technology that generates incredible high-performance moves at 180 miles per hour during breathtaking highway battles.

Need for Speed Undercover is being developed by Black Box in Vancouver, B.C., and is slated to be in stores in Europe on November 21. The game will be available for Xbox 360® video game and entertainment system, PLAYSTATION®3 computer entertainment system, and Wii™ as well as the PlayStation®2 computer entertainment system, Nintendo DS™, PSP® (PlayStation® Portable) handheld entertainment system, PC and mobile. More information can be found at www.needforspeed.com.

*PLAYSTATION 3, Xbox 360 and PC versions only. INTERNET CONNECTION required. See product pack for additional details.

“Unreal Engine 3 is a powerful, easy-to-implement game engine that is helping the creative team at Grasshopper quickly bring our vision to life,” said Goichi Suda, CEO of Grasshopper Manufacture. “The innovative tools and technology in Unreal Engine 3 help developers create games faster, easier and with less risk.”

“It’s an honor to work with Mikami-san and Suda-san on their next project,” said Jay Wilbur, vice president, Epic Games. “Grasshopper Manufacture is one of the most daring and innovative studios in the world, and we can’t wait to see what they’re able to do with Unreal Engine 3.

For more information about Grasshopper Manufacture, please visit www.grasshoppermanufacture.com

For more information about Epic Games, please visit www.epicgames.com

For more information about EA, please visit our press Web site at http://info.ea.com

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About Grasshopper Manufacture Inc
Grasshopper Manufacture Inc. is an independent interactive entertainment studio based in Suginami-ku, Tokyo. The studio was founded in 1998 by CEO Goichi Suda, who is known around the world for his distinctive style and innovative work as a game designer and scenario writer. To date, Grasshopper Manufacture has shipped 11 titles, including 2007’s breakout hit, “No More Heroes.” More information about GhM can be found on the internet at http://www.grasshopper.co.jp/
About Epic Games
Epic Games, Inc., based in Cary, NC and established in 1991, develops cutting-edge games and cross-platform game engine technology. The company has created multiple million-selling, award-winning titles in its Unreal series, most recently shipping Unreal Tournament 3 for PC, PLAYSTATION® and Xbox 360®. Epic’s breakthrough game, Gears of War, sold 5 million copies and won over 30 game of the year awards. The highly anticipated sequel, Gears of War 2, is scheduled for release on November 7, 2008. Epic’s Unreal Engine 3 is the current holder and three-time consecutive winner of Game Developer magazine’s Best Engine Front Line Award. Additional information about Epic can be obtained through the Epic Games Web site at www.epicgames.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world’s leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS Freestyle TM and POGOTM. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks or registered trademark in the U.S. and/or other countries\ Epic, Epic Games, Unreal, Unreal Engine, Unreal Tournament and Gears of War are trademarks or registered trademarks of Epic Games, Inc. in the United States of America and elsewhere. All other trademarks are the property of their respective owners.

All other trademarks are the property of their respective owners.