[JAPAN] Televiews / Drama thrive on nocturnal competition

July 27, 2007 by KNDY

In the latest column by Wm. Penn, the latest is on Japanese dramas and perhaps the new prime time is after 11 p.m.

Penn writes, “In June, Gakken Publishing Co. inaugurated a magazine, TV Life Deep, the nation’s first magazine specializing in information about late-night TV shows.”

“Explaining the reason for the magazine’s launch, editor in chief Masamichi Ono said: “Many people’s lifestyles have become nocturnal, and prime time [7 p.m.-11 p.m.] isn’t the best time for them to watch TV shows anymore. Now I believe the hours after 11 p.m. are the real ‘prime time.’”