J!-ENT
Asian Entertainment News and Pop Culture

Taipei Times reported, ” Even in Ximending (西門町), where the progenitors of youth culture busy themselves finding fresh modes of expression, Pizza Cut Five (PCF) is something of a curiosity. The clothing company is disguised as a pizza joint, complete with peach refrigerated cabinets, piles of pizza boxes and a pink delivery scooter called A-fu (阿福)”

“The brand originated on the Net (www.pizzacutfive.com) three years ago as a concept-oriented fashion project paying tribute to Pizzicato Five, a Japanese pop group credited with leading Japan’s Shibuya-kei movement (a genre the blends pop and electronica, named after the famous Tokyo district) of the 1990s.”

“Cleverly designed T-shirts are displayed in the fridge, sold in pizza boxes or delivered on the scooter. Though the presentation is appealing, the main advantage of the brand is its exclusivity: The made-in-Taiwan street wear is cut to fit, flatters youthful figures and is manufactured in limited editions of 20 each (priced from NT$800 to NT$1,500).”

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