Sjobeck Plays in the Big Leagues for LA Fashion Week 2008

September 25, 2008 by Dennis Amith

MALIBU, Calif., Sept. 25 /PRNewswire/ — Straying away from the conventional SmashBox, the Malibu-based laid-back, luxury clothing line, Sjobeck, sought and conquered the ideal location for their fashion show at The Victorian in Santa Monica, CA. Malibu’s freshest brand is back in the spotlight once again with its Spring 2009 collection for Los Angeles Fashion Week 2008. Sponsored by Malibu Magazine, Candlelight Kitchen & Bar, Calamigos Catering, and Red Bull, the show and after-party will be held at The Victorian & Heritage Square October 11, 2008 starting at 7 PM.

Sjobeck has put together a sophisticated collection for Spring 2009. High-fashion silhouettes, casual American spun fabrics and the laid-back lifestyle of Malibu, has inspired Sjobeck to create a signature “not a care in the world” look for Spring 2009. Sjobeck flawlessly combines high-end fashion and an underlying theme of 100% American made, 100% American lifestyle.

A guest list of over 400 celebrity clients, including Madison Hildebrand (Bravo’s Million Dollar Listing), Randolph Duke (American Fashion Designer), Chloe Greenfield (American Actress), media, buyers and friends are expected to attend the event. Participating retailers and friends include Blonde LA, Black & Blue and Ron Herman.

  CALENDAR:

  http://fashionweekla.com/calendar.html

  http://www.malibumag.com/site/article/sjobeck_fashion_show

  ABOUT SJOBECK:

SJOBECK IS A LAID-BACK LUXURY LINE FROM MALIBU, CALIFORNIA. THE BRAND ENCOMPASSES THE HIGH-END LIFESTYLE OF AMERICAN FASHION INFLUENCED BY MALIBU. SJOBECK CAN BE FOUND AT TREND SETTING ESTABLISHMENTS SUCH AS FRED SEGAL, RON HERMAN, BLACK & BLUE, AND BLUE BIRD IN LONDON. http://www.sjobeckdenim.com/