Rudo Y Cursi Debuts on Blu-ray and DVD August 25, 2009

July 6, 2009 by J!-ENT

“A ROWDY RAMSHACKLE COMEDY!”
-Peter Travers, ROLLING STONE

“AN UNDENIABLY ENTERTAINING RAGS-TO-RICHES COMEDY!”
-Claudia Puig, USA TODAY

“LIVELY AND ENGAGING!
-A.O. Scott, THE NEW YORK TIMES

Life is a Coin Toss…

RUDO Y CURSI

Starring Diego Luna and Gael García Bernal in this Entertaining Crowd-Pleaser

Debuts on Blu-ray™ and DVD August 25, 2009

CULVER CITY, CALIF. (July 6, 2009) – Childhood friends Diego Luna (Milk, Frida) and Gael García Bernal (Babel, The Motorcycle Diaries) reunite on screen for the first time since Y Tu Mamá Tamibién in Rudo Y Cursi, debuting on Blu-rayTM and DVD August 25 from Sony Pictures Home Entertainment. In this fun-filled, comedic drama, rival brothers, Beto and Tato, leave their banana plantation behind for the big city and their dream of playing professional soccer in Mexico. But the high life of fame, fortune and women begin to jeopardize their new found success and the brothers must put away their rivalry or risk losing everything. Special features include deleted scenes, director and actor commentaries and a “making of” featurette. An official selection at the 2009 Sundance Film Festival, Sony Pictures Classics’ Rudo Y Cursi will be available on Blu-ray™ for $39.95 SRP and DVD for $28.96 SRP.

SYNOPSIS:

From the creators and stars of the international sensation, Y Tu Mama Tambien comes a raucous comedic drama following two brothers’ rivalry which extends from the rural banana plantation where they play soccer for the village team, to the big city stadiums where they battle on opposing sides.

When a talent scout gets stranded in their tiny town, brothers Beto (Diego Luna; Milk, The Terminal) and Tato (Gael García Bernal; Bad Education, Babel) are discovered and whisked away to Mexico City to play for the big leagues where they quickly achieve fame. Beto is nicknamed “Rudo” for his hotheaded goalkeeper style and Tato is called “Cursi” for his peculiar scoring technique. But success leads to excess as Rudo descends into a quagmire of gambling debt and drug abuse and Cursi is distracted by beautiful women and a second career as a pop singer. Having come so far, will the siblings remember their original goal: building a home for their mother?

Rudo Y Cursi is written and directed by Carlos Cuarón (Y Tu Mamá Tamibién, Ofelia). Alfonso Cuarón (Pan’s Labyrinth, Y Tu Mamá Tamibién), Alejandro González Iñárritu (Babel, 21 Grams) and Guillermo del Toro (Hellboy, Pan’s Labyrinth) serve as producers.

Blu-ray™ and DVD Special Features Include:

* Deleted Scenes

* Commentary with Director Carlos Cuarón and Actors Gael García Bernal and Diego Luna
* “Making of” Featurette
* “I Want You to Want Me” music video and karaoke version

Blu-ray™ Exclusive Special Feature:

* Q&A with Director Carlos Cuarón and Stars Gael García Bernal & Diego Luna

DVD Catalog #: 31072

BD Catalog #: 32386

DVD UPC Code: 0-43396-31072-8

BD UPC Code: 0-43396-32386-5

DVD Order Date: 7/23/09

BD Order Date: 7/23/09

DVD SLP: $28.96

BD SLP: $39.95

ABOUT BLU-RAY™ DISC

The Blu-ray Disc™ version of Rudo Y Cursi is BD-Live™ enabled, allowing users to get connected and use the disc as a key to unlock exclusive content and features via an Internet-connected Blu-ray™ player. Download exclusive content, register for rewards, give feedback through our survey and more!

Get rewarded for registering your Sony Blu-ray Discs! The Sony Pictures Blu-ray Club rewards consumers in the U.S. for purchasing and registering BD-Live enabled Sony Blu-ray movies. Members can redeem accumulated points for cool Sony products, plus enter to win cash and prizes in daily sweepstakes, including the chance to win a SONY® BRAVIA® HDTV each month! For details visit www.sonyrewards.com/bluray.