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[CHINA] Big blockbuster films facing crisis?

February 28, 2007 by Dennis Amith 

Chinese experts are warning that heavily invested films in China may be facing a crisis.

According to CRIEnglish.com, “Yin dubbed the two movies “super blockbusters” because they were highly publicized and heavily invested that “even someone who did not like cinemas was tempted to have a look at it”.

“However, the domestic audience begin to feel disappointed after the big fanfare around their market debut and people don’t think they are as good as what they preached,” said Yin at a press conference held by the Chinese Academy of Social Sciences.”

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