[KOREA] Who is the most bankable star in Korea?

March 30, 2007 by Dennis Amith

In a recent article on Chosun, the article looks at the banking power of celebrities in which starlet Jeon Ji-hyun was once the most bankable star but things may have changed.

According to the article, “Consumers no longer feel that Jeon Ji-hyun is the most bankable advertising model and instead name Jang Dong-gun. The finding is the result of a survey of 1,465 people in Seoul and Gyeonggi Province by brand consultancy Brand38 from March 5 until 15. The interviewees were asked to choose three stars they think are most appealing as commercial models. Jeon, who had always ranked top or second from the top in the biannual survey that started in 2003, fell to fifth place.”