[JAPAN] Through Otaku Eyes / Character model makers figuring it out

In a recent column of “Through Otaku Eyes” for the Daily Yomiuri, Ishida Kanta wrote, “For action figure collectors like myself, it’s always a thrill to be able to pose the models in any position we choose.”

“The market seems to have been dominated by the “Revoltech” series by Kaiyodo Co., a figure manufacturer based in Monma, Osaka Prefecture.”

“Recently, however, Max Factory, a toymaker in Matsudo, Chiba Prefecture, has entered the market with its brand new “Figma” series, which is available for about the same price.”

“Revoltech was launched in 2006 as the signature line for Kaiyodo, the firm behind the miniature “shokugan” (food toys) included in the Choco Egg produced by Furuta Confectionery Co.”

“The appeal of the Revoltech series is its specially developed revolving joints that feature a distinctive clicking sound whenever they are moved. Many of the robots in the successful series were designed by Katsuhisa Yamaguchi, a toy designer known for his aesthetic style.”