WWEKIDS.COM Blasts Off

STAMFORD, Conn., October 20, 2008 –World Wrestling Entertainment® is proud to introduce “WWEKIDS.COM,” an exciting new website for young fans. Bursting at the seams with exclusive activities, videos and age-appropriate content – the site delivers fun, fresh and entertaining information targeted to the 6 - 14 year-old audience.

WWEKIDS.COM allows kids to connect with their favorite Superstars - through a site specifically designed for them. “It’s a great way to introduce young fans to the WWE® Universe and allows them to interact with their favorite Superstars in ways they never have before. The “Play” area of the site is filled with dozens of custom WWE interactive applications – like “You Can See Cena®” while “Kids TV” features hundreds of videos”, said Tony Romando Vice President, Editorial Director. Add to that incredible audio and awesome Superstar profiles and you have WWEKIDS.COM.

“The site launch will be supported by a comprehensive cross-platform marketing blitz, including: promotion on WWE TV programming, WWE.COM and WWE magazines”, said Bob Lee Vice President, Publishing Director.WWEKIDS.com will appeal to the more than 2.6 million young fans, ages 6-14, who tune in each week to our top-rated national television programs. This initiative is a brand extension to the recently launched, WWE Kids Magazine. Launched in April, WWE Kids Magazine has already proven to be a true player in the children’s print space - securing retail distribution at Wal-Mart, Toys R Us and other leading retailers.

The WWE youth endeavor, including WWEKIDS.COM, WWE Kids magazine, and our new master toy license with Mattel, beginning in 2010, is all part of World Wrestling Entertainment®’scommitment to provide its young audience with new, fun, age-appropriate content.