WWE: 9.4% Yield

Stamford, Conn., September 29, 2008 – The 9.4 % dividend yield on WWE stock is 300% higher than the S&P average. Given its strong balance sheet and cash generative businesses, WWE feels confident it can fund the dividend for the long term. The WWE considers itself a safe harbor in the current volatile marketplace. The popularity of WWE brands continue to accelerate while consistently providing the best value in entertainment.

Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com.  For information on our global activities, go to http://www.wwe.com/worldwide/