FANS OF ‘THE OFFICE’ HOST PREMIERE PARTIES ON SEPTEMBER 25TH

September 23, 2008 by Dennis Amith

Dunder Mifflin Infinity Social Network Used To Organize Events

BURBANK, Calif. – September 23, 2008 – NBC.com today announced that fans of “The Office” will be hosting premiere parties in 26 cities across the nation. The parties originated and were organized through Dunder Mifflin Infinity (www.dundermifflininfinity.com), the social network site for “The Office” fans on NBC.com. The announcement was made by Vivi Zigler, President, NBC Universal Digital Entertainment.

“It’s wonderful to see the fans of ‘The Office’ use NBC.com’s social networking capabilities in fun and unique ways,” said Zigler. “This is really just the beginning of what can happen when fans, technology and creativity come together like they have with ‘The Office’ and Dunder Mifflin Infinity.”

The idea of hosting premiere viewing parties came from a Dunder Mifflin Infinity fan in Philadelphia, PA who wanted to organize a local party in conjunction with the local NBC affiliate. The idea quickly grew into events nation-wide when NBC.com informed other Dunder Mifflin Infinity fans about the party and encouraged others to host parties in their own cities as well. To help the organizers, NBC.com is supplying party packs to the first 50 established parties. Once all of the participating “branches” have been identified, NBC.com will work with the local affiliates in those areas. Party participants can post pictures and video from their parties on NBC.com.

“The Office” premieres on NBC at 9:00pm (ET/PT) on September 25th.

The participating party cities to date are:

Rochester, NY
Philadelphia, PA
Cheshire, CT
Washington, D.C./Baltimore/VA
Washington, D.C.
Gainesville, FL
Jacksonville, FL
Orlando, FL
Sanford, FL
Tallahassee, FL
Charlotte, NC
Chicago, IL
Plainfeld, IL
Germantown, OH
Elk River, MN
Indianola, IA
Ames, IA
La Crosse, WI
Fort Collins, CO
Las Vegas, NV
La Crescenta, CA
Santa Barbara, CA
Rancho Cucamonga, CA
Show Low, AZ
Oceanside, CA

NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, NBC.com pioneered the “360″ experience with “Heroes 360,” which gave viewers a way to extend their entertainment experience beyond the broadcast, and the first weekly social networking experience attached to a primetime entertainment program with “Dunder Mifflin Infinity.” The site offers full episode streaming of many NBC Entertainment shows as well as short clips, interactive games and social networking, including user-generated content. NBC.com continually develops new ways for consumers to experience entertainment content on both existing and emerging platforms. The site is the recipient of multiple Emmy and Webby awards for its content and applications. Please log on to www.nbc.com to learn more.