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Dennis
A. Amith interviews PuffyAmiYumi (Second Interview) - Page 1
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The Past: The duo known as PuffyAmiYumi consisting of Yumi Yoshimura and Ami Onuki. Two women who came out of nowhere in May of 1996 with their debut single titled "Asia no Junshin" (True Asia) and continued to dominate the Japanese music charts in the mid to late 90's with their unique style of music with songs such as "Kore ga Watashi no Ikiru Michi", "Circuit no Musume", "Nagisa ni Matsuwaru Et Cetera", "Mother" and much more. To add to their popularity was the duo's unique fashion style which consisted of used T-shirts, blue jeans, sneakers and puffy hair. This started a new fashion trend among young girls in Japan who weren't comfortable with the other Japanese entertainment inspired fad called the "Amura" (inspired by singer Namie Amuro) which consisted of mini skirts, died golden-brown hair and knee high go go boots.
The Present: While many Japanese groups, especially female groups, aren't
featured in the limelight for a long period of time, PuffyAmiYumi has
survived that challenge. Five years after their first CD single release,
the duo has released over seven albums, over a dozen CD singles, several
videos and a Sony Playstation videogame. Although they no
longer sport the fashion style they inspired when they first debuted,
the girls continue to remain stylish in their own way. Their music style
has gone through what would seem like an experimental stage with songs
like "PUFFY de Rumba", "Sumire" and "Boogie
Woogie No. 5" and their various styles of music continue to draw
new fans. The duo's variety show "Pa Pa Pa Puffy" can be seen
on TV Asahi in Japan along with a variety of their commercials. They
have now released their first US album titled "SPIKE" under
the Sony Music Imports label.
There is no question that in the last decade PuffyAmiYumi has
made an impact on the Japanese music industry.
Of course it helps when you have a veteran musician and composer
such as Tamio Okuda (lead vocalist of the Japanese rock group, Unicorn)
producing your album and a collaboration with many artists such as Pizzicato
Five's Yasuharu Konishi and Andy Sturmer (Jellyfish, Beatnik Beatch).
However, what made PuffyAmiYumi so popular is their non-conforming
style. In many songs you can hear a little of the Beatles, the Who,
Velvet Crush, Stray Cats, Electric Light Orchestra, Unicorn and other
groups. With each song you get something new, from "Circuit no
Musume" (Race Circuit Girls) which sounds like a song from a racing
video game, "Nagisa ni Matsuwaru Et Cetera" (About Nagisa,
Etc.) which uses a disco theme and "PUFFY de Rumba" which
uses a rumba theme. When I last interviewed Ami and Yumi in February 2000 the girls were preparing for their first performance in the United States at the SXSW Music Festival in Texas for a special "Japan Not For Sale" performance featuring Sony Music Japan artists. After their successful performance in Austin, the group had to change their name to “PuffyAmiYumi” in the US because of a cease and desist letter by Sean “Puffy” Combs lawyers for the use of the "Puffy" name.
Over the years, many fans have wondered if PuffyAmiYumi would
release an album in the United States. In May 2001, fans outside
of Japan got their wish with the release of "SPIKE" which
features thirteen Japanese. It also contains two bonus tracks, "Love
So Pure" (an English version of the song "Sumire (Violet)")
and a remix of their popular Japanese song "Circuit no Musume"
by Pizzicato Five's Yasuharu Konishi. As I prepared for the second interview with Ami and Yumi, I wanted the interview to cover the Japanese entertainment side of PuffyAmiYumi with a non-Japanese perspective. With the large Japanese entertainment fan base increasing throughout the world, it was important for me to show the duo that their popularity outside of Japan is not brand new but the fan support has existed since their debut in 1996.
I recently had the opportunity to interview the duo through coordination
with Yuriko Inagaki of Sony Music Japan and with interpreters Tomoko
Yamamoto and Mika Kawai. DENNIS:
What was your reaction when you found out that you would be releasing
an album in the United States?
DENNIS:
You worked with Yasuharu Konishi for your bonus track "Circuit
no Musume/The Readymade JBL Mix '99".
What was it like working with him? DENNIS:
Are both of you big fans of Pizzicato Five? |